Engaging graphics organize and convey movement by the way they guide the viewer’s eye across their surface. To capture attention, artists need to rely on intelligent compositional and stylistic choices for a strong visual impact.
Before any small details, graphic designers first have to consider the overall composition of their project. This involves arranging the basic shapes within a determined layout. Generally composition can be categorized as either static or dynamic. Depending on the intention of the final product, artists can choose to imbue energy with flowing lines or introduce a stabilizing effect by anchoring symmetrical patterns through the image.
Graphic designer Junichi Tsuneoka is best known for his urban, labyrinth-like style seen in his advertising work for a span of clients, including Nike, Burger King, and Sasquatch Music Festival. He illustrates examples of dynamic and static composition and how they’re best used.
If you want to know more about learning design and graphic illustration, you can enroll in the free course Introduction to Graphic Illustration below, or take a look at the first session here.
Introduction to Graphic Illustration
Cornish College of the Arts