Image by Adrien Converse / Unsplash

Finding yourself at a creative wall is one of the most frustrating parts of the design process. Coming up with a fresh idea doesn’t always come naturally, so finding a way to get out of that rut is challenging. 

A surprisingly simple and quirky exercise might do the trick: idea-bombing. There are a number of ways it can actually be done, but it starts by coming up with any keyword that comes to mind, then following it with related ideas that contain the keyword in it. The goal is to float random ideas until you steer into something worth further exploring. It’s both a process of elimination and a method of opening your mind to generate bursts of creativity. 

Graphic designers Ellen Lupton and Brockett Horne of Maryland Institute College of Art put idea-bombing in action in the video clip below.

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Graphic Design Methods

Maryland Institute College of Art