Photo courtesy of Lisa Harrison

Our new Micro-Course Introduction to Micro-Influence for Creative Professionals is here! Taught by Lisa Harrison, engagement and online media expert, this Micro-Course covers everything you must know to become a Micro-Influencer. From understanding content marketing’s effects; to social network strategy and implementation; and measuring and reporting based on the results of your efforts. This Micro-Course will  take your social media networking activity from ordinary to impressive. Delivered over six modules, this first Micro-Course starts June 3, 2020. 

Keep reading to learn more about micro-influencing as Lisa Harrison introduces the concept and the benefits to creative professionals. 

Why is this Course Important to My Success? 

Our current economic and social environment has made social media an essential aspect of participating in a 21st century society both professionally and socially. As a creative practitioner you tend to self-manage your career, audiences and professional identities. Old methods of sustaining a career as a creative professional are being superseded, producing a need for a fundamental change.  Careers in creative fields have always been fluid and with the increasing dominance of the digital world and social media, the process of self-management has shifted online.  Social media provides a flexible social and professional networking environment for building and to provide you with a competitive advantage.

Micro-influence is an elevated form of social media practice that establishes the ordinary user as an influencer. A professional social media identity has become an essential element of creative practitioners daily lives. Developments in professional communication technology have created undeniable changes, as the competitive landscape for creative professionals is being redefined. Creative professionals’ careers are increasingly intertwined with social media, and my research revealed a demand for better professional communication skills, knowledge and capabilities in implementing and maintaining a professional social media identity.  If creative practitioners can improve their skills, knowledge and capabilities in creating a professional social media identity they can achieve micro-influence.

What Will I do in the Course?

The Micro-Course Introduction to Micro-Influence in Creative Industries provides a practical set of learning experiences developed to support your professional development as a creative practitioner and progress your career.

Learn to take your social media skills to the next level by hearing from successful Micro-influencers.  Discover the secrets to creating digital social capital using your social media identity.  With increased social capital you will increase opportunities for micro-influence to support your career path as a creative practitioner. This course is an introduction to micro-influencer theory and provides a foundation for the skills, knowledge and capabilities current micro-influences use to create and sustain micro-influence.  The suite of six micro-credentials will give you all the knowledge and confidence you need to use a variety of digital tools, from the planning phase right through to analysing and reporting on your success..

Through participation in this course you will be able to take your career to the next level by learning how to:

  • Write and implement a social media strategy to support your creative practice aims and objectives.
  • Understand the fundamentals of micro-influencer theory.
  • Use key communication tools to network effectively.
  • Develop and maintain networks using social media.
  • Establish and maintain relationships using social media.
  • Evaluate which online networking sites are appropriate for you.
  • Promote a crisp, clear digital representation of your creative practice so others want to get to know you.

This Micro-Course will take you through a set of worksheets that, when compiled, will provide you with a professional communication strategy for your creative practice. Having a clear, concise approach using the techniques taught in this Micro-Course will provide you with the skills to enhance your social capital and lead to opportunities for micro-influence. Your motivation and goals to become a micro-influencer will drive the direction of your strategy, for instance, a potter may want to increase sales of their pottery, or a journalist may want to create a media hub on a particular niche and sell editorial/advertising space via their networks. Whatever your motivation, the opportunities are almost endless. It just takes a bit of planning.

With that in mind, the six micro-credentials are based on:

Global best practice – incorporating concepts from a range of micro-influencers, commentators and leading practitioners, illustrated with examples.

Practical application – giving practical insights into developing and executing plans and campaigns which can be applied in your creative practice to improve your social media activity.

Introduction to Micro-Influence in Creative Industries offers participants:

  • A unique professional development pathway.
  • Academically rigorous curriculum.
  • Short manageable modules of information.
  • Digital access at a low cost.

Now is your chance to arm yourself with the inside knowledge used by real influencers to take your creative career to the next level.

Open for enrollments now, the first cycle of Introduction to Micro-Influence for Creative Professionals begins June 3, 2020.

About the Author:
Lisa Harrison BCI, Hons, Dip TAE, Doctoral Candidate QUT.
Educator, Entrepreneur, Doctoral Researcher.

Lisa Harrison is a doctoral candidate at Queensland University of Technology in Queensland Australia and a specialist in social media influencers. 
She is an award winning consultant, having operated her own digital media practice for over a decade and worked with clients ranging from government agencies through to small business. 
Lisa is an educator, speaker, trainer and consultant on all things digital communication, with a passion to empower creative professionals to become micro-influencers by supporting their professional communication skills, knowledge and capabilities.
She has a passion for supporting creative practitioners  to upskill and reeducate the digital economy